The obsession with an increasing number of followers on our social networks must have inspired the photographer Valerio Loi, from Cagliari (Sardinia), for his project Web Popularity Products, in which the photographs are goods on which stands the label Facebook, rather than Instagram , Twitter or LinkedIn.

Buy a carton of milk is as natural as acquire a few hundred fans on facebook as well explained on the website, the intention of the photographer is to be a not too distant future where fans and followers will be purchased in the supermarket shelves. It is known that, in parallel with the emergence of new social networks are like mushrooms spunatate app and methods to increase the popularity of the major social networks.

(all photos via Valerio Loi and Wired.it)