It ended last night with the victory of #coinquilini the third edition of Pechino Express, the flagship program of italian tv channel RAI-2. A success of audiences and ratings, which shows…
It ended last night with the victory of #coinquilini the third edition of Pechino Express, the flagship program of italian tv channel RAI-2.
A success of audiences and ratings, which shows how the use of social networks is vital these days. Capture attention with engaging content and grab the attention of viewers range 15-24 years, in fact, is almost a titanic task. Not for PekinoExpress, which has the most engaged audience of Italian television, or that more interaction on social networks, second only to the eighth edition of The X-Factor.
A cast that lends itself to viral comments, a conductor who “is in it,” a new and fresh narrative formula are the ingredients of the success of the Pechino Express 3, which has a Twitter audience of more than 10,000 spectators, with an average of 40,000 tweets products, being able to grab an audience of graduates (more than 11% of the audience), which usually deliberately snubbed the small screen and especially to young people (over 12% share), resulting in 90,000 readers of the discourses generated in the social network first , during and after the broadcast.
(all the data via)